Joel Montvelisky

PractiTest (Israel)

Our Job Is Not Testing — It’s Helping Others Make Tough Decisions

Testing is not the goal, it’s a means. Our real job is to help stakeholders make better decisions about their product, risk, and delivery. Yet too often, we focus on executing tests, increasing coverage, and reporting metrics, while the people we aim to support either don’t listen or don’t find our input useful.

In this session, we’ll challenge the traditional view of testing and reframe it as a decision-support service. We’ll start by understanding stakeholders: what information they actually need, what risks they care about, and how they make decisions. From there, we’ll explore how testing becomes a tool to generate meaningful insights, not just results.

We’ll discuss how to design testing activities that answer real questions, how to align with business and delivery goals, and how to continuously adapt based on feedback. We’ll also cover our responsibility to keep learning (and teaching) leveraging technology, tools, data, and experience to elevate both our own work and the understanding of those around us.

If we want to be heard, we need to stop just testing, and start helping others decide.


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Joel Montvelisky is Co-Founder and Chief Product Officer (CPO) of PractiTest, and has been living and breathing software testing since 1997. Over the years, he’s worked as a tester, QA Manager, Director, and consultant with teams around the world, helping them move from “just testing” to actually understanding and improving quality. Joel is a blogger, lecturer, and frequent speaker at conferences such as STAR, STPCon, JaSST, TestLeadership, CAST, and QA&Test, where he shares practical insights (and a bit of healthy skepticism) about how our industry really works. He is also the founder and chair of OnlineTestConf and co-founder of the State of Testing survey—community initiatives driven by his belief that knowledge should be shared, not guarded.